With convenience store chain am/pm already blazing a trail in the niche customer stakes with its fella-free store in the country’s capital, competitor Lawson Inc. has decided to enter the fray with a couple of shops aimed solely at the aged.
In a bid to attract their desired clientele, the two trial stores have wider than usual aisles to accommodate shopping carts; and the shelves are stocked with traditional sweets, local specialties and other products popular with the elderly — whatever they may be. Each outlet also boasts a rest area equipped with tables, massage chairs and a television, with the latter presumably set to a suitably deafening volume.
However rumours of impromptu games of bingo amongst regulars, and the inclusion of a mattress-cum-bank for customers to store their life savings under, have yet to be confirmed.
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