Sweeping generalisation it may be, but Japanese women really like their shopping, making it a practice that’s arguably almost religious-like in its diligence and devotion, with big brands breeding further belief in the acceptance and apparent serenity they supply.
A fact young Taro and Tetsuo had the misfortune to figure out the hard way as, on a double date in early August, 1970, the two newly engaged lads, aged 20 and 26 years-old-respectively, made the fateful error of offering to wait outside while their partners finished fiddling about with fabrics and finally found something.

Unfortunately, however, after almost forty years and a phenomenal amount of frustration for the now old fellas, it seems their fiancées still haven’t finished or even found anything they fancy.










