I’ve written before on this site about the novel approach to smoking in Japan. Unlike many other countries, the focus is not on getting people to quit. Rather, its main emphasis is on observing smoking manners.
In continuing this theme, Japan Tobacco has introduced its latest smoking manner campaign.
This first one is pretty easy to grasp, and I have to concede makes a fairly decent point. Even if the format is a little odd.
The next one on the other hand doesn’t strike me as all that persuasive. Are we to assume that rats aren’t overly fond of cigarette stubs?