I’ve written before on this site about the novel approach to smoking in Japan. Unlike many other countries, the focus is not on getting people to quit. Rather, its main emphasis is on observing smoking manners.
In continuing this theme, Japan Tobacco has introduced its latest smoking manner campaign.
This first one is pretty easy to grasp, and I have to concede makes a fairly decent point. Even if the format is a little odd.
The next one on the other hand doesn’t strike me as all that persuasive. Are we to assume that rats aren’t overly fond of cigarette stubs?
Kev says
They are far too polite, and I guess that’s what is making the ads confusing. I’m assuming that they’re politely asking people not to throw ciggies in the drain, as they’re not actually disposed of if you do that?
megurin (aka bakka gaijin) says
I’m curious…are there any of the posters with a boy leaning back against a building with the question “Are you a good smoker?” Printed in large over the top. Those are the ones here in Kyoto.
Lee says
This is the only “Are you a good smoker?” poster I saw in Tokyo.
http://www.lee-chapman.com/tokyo_times/2004/01/smoking_manner.html