Not long ago it was almost impossible to get away from (or into) a train station without being hounded by Yahoo! BB sales people. But as irritating as I found it, the ploy worked a treat, as the broadband internet service is now the most popular in Japan.
And like any successful venture, Yahoo! has not rested on its laurels. Having secured a healthy user base, the company has scaled down the hassling-people-at-the-station line of attack, and opted for the more conventional hire-an-attractive-young-model-to-promote-your-product approach.
So Yahoo’s lady of the moment is the young and pretty Aya Ueto.
Who it has to be said isn’t all that hard on the eyes. A face to help cement Yahoo! BB’s place at the top?
I’d say so.