• Skip to main content
  • Skip to footer

Tokyo Times

Photographs from a small group of islands

  • Photowalks
  • Book and Prints
  • Newsletter
  • Portfolio
  • About/Contact
  • Follow
    • Facebook
    • Twitter
    • Instagram
    • RSS

May 01 2007 5 Comments

Boobs and beer

For people partial to a few pints of beer now and again, Japan is by no means a bad place to be, as along with numerous regular and really rather good lagers, there are also plenty of cheaper options for those whose wallets aren’t quite as bulging as their bellies.

Low malt ‘beers’ (happoshu) for example are saddled with less tax, creating a drink that is almost beer but at a better price. And with an alcohol content usually around the 5.5 percent mark, any issues surrounding taste are often quickly forgotten. Plus for those who don’t miss malt at all, there’s a third alternative, rather appropriately named ‘third beer’ — a process that uses pea or soy protein to produce an even cheaper beer-like brew.

All in all it’s combination that has seen beer (and beer-like) beverages account for almost two thirds of Japan’s alcohol intake, whilst the nation’s traditional drink of sake has slumped to a seriously sober 8 percent of the market.

Price however is perhaps not the only factor, as beer makers it has to be said really know how to push their products. A bikini-clad and lager loving young Japanese lady for example is the perfect promotional tool, as after one or two too many, confidence is increased, and maybe,

Japan beer model

just maybe,

Japan beer model

such a busty young beauty would simply be unable to resist a randy fella who is a little rotund and red-faced.

Japan beer model

Sake manufacturers on the other hand have managed to make a real mess of their marketing, and instead of giving drinkers something to dream about, they have inexplicably opted to offer boozers a painful picture of what they may well become.

Japanese sake

Namely naked, neanderthalic and maybe even nuts.

Japanese sake

Categorized: Food and Drink, Photography

Reader Interactions

Comments

  1. Shanghai-Sam says

    5/2/2007 at 11:52 am

    Id take the fat man with an empty Sake bottle home before I take one of those digitally remastered babes. They’d probably go Hentai on me and start sprouting tentacles.

    Reply
  2. AS says

    5/2/2007 at 11:56 am

    I like the last girl, it was funny seeing beer in a wine glass. I love the picture of the Kapa though, its freakin hilarious when I saw it, it made my day. Thank you

    Reply
  3. Frank says

    5/2/2007 at 4:05 pm

    To AS: You are American, right? Check: http://www.marios-bar.com/beer.html or http://images.google.co.uk/images?hl=en&q=beer+glass&btnG=Search+Images&gbv=2

    Reply
  4. shinobi says

    5/8/2007 at 12:49 pm

    can anyone tell me what that machine says?

    Reply
  5. Lee says

    5/8/2007 at 11:00 pm

    Basically no under age drinking or driving under the influence Shinobi.

    Oh, and the machine closes down from 11pm to 5 am. Hence the rather desperate looking picture.

    Perhaps.

    Reply

Leave a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Copyright © 2025 · Tokyo Times