Whilst Triumph International Japan may be better known for its creative and eye-catching novelty bras, the underwear giant it seems is quietly doing a brisk trade in girdles — for men.

Initially released on a trial basis last month, the company’s ‘long girdle’ and ‘hip hugger’ variety sold so well that an increase in production is planned, the nation’s portly appearance pioneers quickly snapping them up. A spokesperson for Triumph confirming this craze by saying, “Men are getting so much more fashion conscious these days that they’re starting to pay attention to the lines of their body and their silhouette, just like women.”
This corset campaign fits in well (so to speak) with a recent report stating that Japanese men are slowly piling on the pounds, as 29 percent of males aged between 20 and 69 are now overweight, compared with only 24 percent 6 years ago; the flab flattening girdle helping disguise some of this extra baggage.
A trend in Japan that for the first (and probably last) time I was actually ahead of, although I hasten to add that’s in regards to packing a paunch — not sporting a girdle.




