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Aug 31 2008 4 Comments

Japanese drinks #7: Capsule concern

With mentions of Metabolic Syndrome now a media mainstay, drink makers would appear to be pulling out all the stops to make their beverages seem beneficial, with even knocking back the booze offering at least a nod towards nutritiousness.

For drinks giant Suntory, however, sensing that there’s at least some sustenance in what one is supping is obviously nowhere near as good as seeing it, so Capsela is crammed full of capsules, that in turn are packed with a veritable plethora of vitamins — making it both wholesome and hypnotic.

Sort of.

Japanese drink capsela

And, what’s more, it doesn’t taste too bad either, in its weak, lemon-like way. The only problem being, for me at least, is that the capsules remind me of fish eggs, which I’m not overly fond off at the best off times, and especially not when bunged in a beverage. Otherwise it’s fairly good, in a floating fish egg fashion.

Young Keiko Kitagawa on the other hand seemingly has no such concerns.

Categorized: Food and Drink

Reader Interactions

Comments

  1. Neil Duckett says

    9/1/2008 at 8:33 am

    If it’s good enough for Keiko it’s good enough for me …. was hoping for a swimsuit though.

    Reply
  2. Drew says

    9/1/2008 at 10:19 pm

    Back in 1997 or so, we had a drink in Canada called Orbitz, which had little capsules suspended in the drink. It was about the biggest marketing disaster of all time and the drinks were pulled off the store shelves in a matter of weeks, because the thought of having little balls of floating jelly in your drink proved less appetizing than the marketroids thought. I always liked it though, for the little bit of time it was out.

    It’s kind of natsukashii to see it here in Japan.

    Reply
  3. Angel H. says

    9/4/2008 at 9:37 am

    Drew: You beat me to Orbitz.

    I still still feel those nasty little beads in my mouth! Blecch!

    Reply
  4. Charlie Adams says

    5/24/2013 at 12:09 pm

    Can anyone find where to get this Capsela drink, I would pay anything for it.

    Reply

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