For Japanese youngsters looking to emulate their father by swilling down a few swift ones, there’s a veritable cornucopia of kids’ beer to choose from. Or at least a couple of big brands anyway, along with some seasonal specials for added selection.
But far from being just a cynical attempt to give young tots a longing for the odd lager, it is in fact an essential introduction into the occasionally convoluted conventions of alcohol consumption. This poster in particular offering practical advice on pouring, as well as the essential purr of pleasure after the initial slurp has passed one’s lips.
Then, once mastered, the temptation of any tipple’s perfect partner, tobacco, can be tentatively introduced.