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Oct 25 2006 1 Comment

Modified mascot

Whilst the pink and perky Kewpie doll may well have made its first appearance in a women’s magazine in the United States, its fame in Japan appears to stem from a close connection with mayonnaise; a company bearing the same name closely associating its egg, oil and vinegar based speciality foodstuff with the big-eyed baby.

kewpie mayonnaise

In fact, as well as Kewpie appearing prominently on mayonnaise packaging, it even enhances the entrance to company buildings.

kewpie

Such a close affiliation to the character however means that the soon to be released variations on the Kewpie theme by amusement firm Buildup may not exactly be greeted with the trademark open arms.

Well, the old man and melting models may not cause too much distress.

kewpie dolls

But the fat, and in particular the anorexic version, are quite possibly a different story altogether.

strange kewpie dolls

Categorized: Food and Drink, Photography

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Comments

  1. Harvey says

    11/4/2006 at 7:03 pm

    What timing. What grace? I just did a feature on TARAKO, the Kewpie doll stuffed into a… I dunno. Red pepper?? That is the mascot for tarako mayonnaise that must be slathered on anything.

    http://www.japannewbie.com/2006/10/28/tarako-song-and-dance/

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