As youngsters all over Japan take entrance examinations in the hope of bagging a place at their school or university of choice, snack manufacturers are equally busy trying to extract as much money as possible from these sleep deprived and stressed out students.
Nestle for one has it easy, as ‘Kit Kat’ is similar sounding to the Japanese for ‘definitely win’; meaning the multinational need only release different flavours of the popular biscuit to have the nation’s youth clamouring desperately for a bit of sugar-based superstitious success.
Yet despite having a much bigger mountain to climb, fish-based foodstuff maker Maruha has made a bid of its own for a piece of this lucrative market. The wily company bringing out a special edition of its, erm, fish sausages.
Realising early on that the product could be a tough sell, Maruha has ingeniously stamped each and every snack with the word gokaku (pass), encouraging students to mistakenly believe that sucking on a sausage will ultimately bring success.
But even after packing its ‘lucky’ product with extra DHA, given the choice of nibbling on this:
Instead of this:
The word ‘pass’ could become more appropriate than Maruha ever imagined.
Paul says
That is the wurst looking sausage I’ve ever seen.
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I’ll get me coat.
suzy says
Usually I am a sucker for any limited edition products, but there is no way I am trying that fish sausage, even if it is lucky.
Large Women Fashions says
I have seen worse looking sausages darling believe me!!
keith says
I would assume that, even if a student passed their exams with flying colors, there would be an interview where the head of the shcool would say, “So you sucked on this fish sausage because you thought it would magically help you pass the exam? Good luck in your future as a sanitation worker, buddy.”
Live Cam says
Small writing on a sausage so that you have to get real close to read it.
Live Cam says
Green Kit Kat No Way Yuk
Hanuman says
Green Tea Kit Kat! Yum!!!!