With possibly the gimmick to end all gimmicks — at least in the world of alcohol production — an association of breweries in Kochi Prefecture have created the world’s first space sake.
Whilst sadly not clandestinely concocted on the International Space Station, the sake was however made with yeast that spent 10 days in space last year — aboard Russia’s Soyuz rocket. A move that is seen as a giant leap for manufacturers, with high hopes that it will help boost flagging sake sales; plus at the same time rather conveniently allow them to charge, ahem, out of this world prices.
NYD says
Something else that is just as silly to me is the fact you can now go to a bar to drink “one cup” sake. Just like the stuff you see on train platforms.With nicer labels, of course