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Nov 17 2006 9 Comments

Beaujolais bath

Japan may well be the world’s largest importer of Beaujolais Nouveau — having overtaken the United States in 2004 — but it appears that many Japanese wine drinkers have begun to wake up to the fact that despite all the fanfare, the fruity tipple is more than a tad overrated.

So much so in fact, that a group of wealthy wine lovers in Hakone, near Tokyo, opted to rather wastefully have a wash in the stuff.

beaujolais japan

One off the group cheekily chirping, “At least it has a bit of body now.”

Or something along those lines.

Perhaps.

Categorized: Food and Drink

Reader Interactions

Comments

  1. Bunny says

    11/18/2006 at 1:32 am

    Tampons for the ladies in the photo, anyone?

    Reply
  2. blueVicar says

    11/18/2006 at 2:29 am

    The list of (mostly expatriate) blogs reporting celebrations of the new wine is growing! This is unbelievable…a pool of Beaujolais?

    Santé!

    Meilleurs vœux!

    Reply
  3. Harvey says

    11/19/2006 at 10:22 am

    Amazing. I can’t believe they let the kids into that stuff!

    Reply
  4. Eric at Paris Daily Photo says

    11/20/2006 at 2:24 am

    Hilarious and quite accurate. Although I’m not a big wine drinker (a bit strange for a frenchman), even I know that this wine is over-hyped and under-quality. I love this photo!

    Reply
  5. Jeanne says

    11/20/2006 at 11:01 am

    Wow!!! Are you kidding me!?

    Reply
  6. an englishman in osaka says

    11/20/2006 at 2:46 pm

    I hope that wine they’re drinking from the pool isn’t too gassy.

    Reply
  7. cave says

    12/11/2006 at 1:37 am

    Anyone got a match?

    Reply
  8. StuffNNonsense says

    12/24/2006 at 1:17 pm

    http://www.yunessun.com/english/yunessun.html

    I went to this place when I was in Japan in June, but I didn’t use any of the Spas. Something I regret now.

    Reply

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