Japan isn’t always an easy market for foreign firms to force their way into, yet multinational Nestle has never looked back with its Kit Kat biscuit brand. ‘Special edition’ flavours keep the formula fresh, and the snack’s adoption as a good luck charm for students has all but cemented its place in Japanese society.
That said, how happy the company must be about the comedy contraceptives below is debatable to say the least, although they do at least add a spot of semi-saucy suggestion to the now somewhat stale slogan of ‘Have a break, have a Kit Kat’.
The kewpie mayonnaise inspired condoms on the left however, have, at least as far as the condiments creamy contents go, decidedly different connotations altogether.
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