Despite several other outlets serving similarly sweet foodstuffs — and a few further factors facing the new franchise — the Japanese mantra of ‘if it’s new, we will come — en masse’ has once again been put into effect, with the first Krispy Kreme shop in Japan receiving the customary fad-based fanfare over the weekend.
And whilst the elderly security guard fortunately found the crowd sedate as well as sweet-toothed, the huge amount of people was reminiscent of the recent PlayStation 3 pandemonium.
Which in 6 months time could well have dwindled to a couple of foreigners and the odd donut devotee.






